GreenPoint: Beyond the Metrics
Where Data Heals, Stories Lead, and Change Lasts.
About Us
At GreenPoint: Beyond the Metrics, we believe that data should heal, stories should lead, and change should last. We are a justice-centered research, strategy, and capacity-building consultancy that works alongside communities to design liberatory, trauma-informed approaches to evaluation and learning.
Founded by Dr. Cherrell Green—a researcher, evaluator, and strategist with over a decade of experience in criminal legal reform and community safety—GreenPoint challenges extractive models of data collection. Instead, we center lived experience, qualitative inquiry, and community-defined impact.
Our mission is to disrupt legacy measurement systems and build new pathways for understanding impact—rooted in justice, accountability, and the wisdom of communities. Through our work, we help organizations move beyond extractive evaluation toward frameworks that integrate assessment, research, and authentic community engagement.
Services
Participatory Methodologies & Community Engagement
We design processes that center lived experience, ensuring community members are equal partners in defining success and shaping outcomes.
Grant Writing & Strategy
We craft compelling, justice-centered proposals that align funding with community-driven priorities.
Organizational Needs Assessment
Through collaborative assessment, we identify strengths, gaps, and opportunities—helping organizations align their practices with their mission and values.
Qualitative Research & Learning
We specialize in research design, protocol and instrument development, and qualitative methods that elevate context, story, and meaning.
Capacity Building in Qualitative Research
We provide customized training and workshops to equip organizations, students, and practitioners with skills to conduct ethical, trauma-informed, and community-centered qualitative research.
Data Metrics & Insight Development
We create metrics that reflect what truly matters—transforming data into tools for learning, accountability, and equity.
What Sets Us Apart
Community-Centered by Design – Lived experience shapes everything we do.
Liberatory & Trauma-Informed Frameworks – Prioritizing healing, empowerment, and safety over extractive evaluation.
Beyond Numbers—Story and Context Matter – We merge data with narrative for a complete picture of impact.
Anti-Extractive & Reciprocal Partnerships – We ensure mutual benefit for communities we engage with.
Customized Capacity Building – Tailored trainings and tools for each partner’s unique needs.
Systems Change Focus – Tracking transformation at the structural level, not just program outcomes.
Transparent & Reflexive Practice – Acknowledging power dynamics and learning alongside our partners.
Expertise Across Research, Assessment, & Engagement – Holistic solutions aligned with mission and values.
Let’s Connect
Email: cherrellg91@gmail.com
Business Hours: Monday – Friday, 9 AM – 5 PM EST
Ready to reimagine what’s possible through community-driven impact?
